Cracking_Egg_Single2g

Cracking_Egg_Single2g

A husband and wife team started The Crackin’ Egg Co. in 2013 to bring a natural, nutritious snack — the hard-boiled egg — to grocery store shelves in Europe. The goal was to create an eye-catching product that didn’t sacrifice any of the nutrition of this superfood, and the solution was ingenious.

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When a chicken lays an egg, it comes with a natural, protective coating that keeps it safe from harmful bacteria. This is why, in many countries and cultures, you’ll see eggs stored out on the counter at room-temperature, rather than kept under refrigeration. This isn’t standard practice in the U.S. because most of the eggs we consume aren’t farm-fresh; rather, they’re commercial eggs that undergo a power-washing treatment, stripping them of their protective layer. Boiling eggs also removes this coating, so The Crackin’ Egg Co. replaces it with a brightly-colored food-safe wax and pigment. Painting the eggs in this way does double-duty, making for an eye-catching product that also extends the shelf life of the boiled egg to a month or more. Packaging the eggs with a variety of flavor satchets adds an extra layer of interest to this simple, good food.


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The Dieline has more on how branding company Robot Food conceptualized the design to help The Crackin’ Egg Co. break into the UK market.

 

 

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