Images: Hufton & Crow
Images: Hufton & Crow
Images: Hufton & Crow

Designer Asif Khan wanted to carry on the tradition of building impressive sculptures — be they of famous icons and heroes or the common ‘everyman’ — as monuments to our time. And it being the generation of the selfie, he managed to do just that.

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Khan created an installation displayed on the MegaFaces Pavilion during the recent 2014 Sochi Winter Olympic Games which projected giant faces in three-dimensional space, created with the use of proprietary 3-D photo booths. The photo booths produced accurate renderings of participants faces by taking a succession of photos from different angles. Using these renderings, the faces were reproduced on a grand scale by 11,000 telescopic cylinders, or actuators, that functioned in a similar fashion as a pin screen, creating the effect of a continually shifting Mt. Rushmore for the digital age.

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Being the first large-scale 3-D actuated facade of its kind, the creation recently won the Cannes Lions Grand Prix for Innovation.

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