When you walk past the Filson store open on Great Jones, you’re initially drawn to the front window, filled with lush greenery. Go inside and you’ll find yourself facing a full backdrop of plant life; a living, breathing microcosm of a world in which Filson’s line of timeless, rugged products finds a natural home. It’s an odd, unexpected and beautiful thing to stumble upon while you’re window-shopping, and the man responsible is a Japanese creative director and botanist named Satoshi Kawamoto.
Know to his friends simply as Satie San, Kawamoto started his plant-based lifestyle brand (when’s the last time you heard a descriptor like that?) Green Fingers in Japan. He has now brought his skills to New York, relocating to East 1st Street and managing his Japanese-based operation from there while building a strong roster of clients, like Filson, eager for him to transform their spaces with his unique vision.
You can learn more about Kawamoto by tracking down one of his books, reading this profile and Q&A on Industry of One, or visiting him on the Lower East Side at 44B East 1st Street during his open hours.