Enduring Classic: Acqua di Parma


Valet takes a look into the history of Acqua di Parma, the venerable fragrance created in 1916 in the town of Parma in the Emilia-Romagna region of Italy; an unchanged product, nearly 100 years old, that’s still as fresh and relevant as ever.

From Valet:

“At the time, most commercial fragrances were much stronger and heavier, so the lighter scent was a novel and welcomed change. The clever alchemy quickly found success and by the 1940s and ’50s, it was the most popular cologne of the day, worn by everyday gents, royalty and Hollywood stars alike.”

[Via Valet]

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