…Or, at least, a compelling argument for why it should. Style.com editor-in-chief Dirk Standen shares his thoughts on the death of the traditional, in-person shopping experience and how Dover Street Market, the Comme des Garçons-curated multi-level retail experience now open in NYC, has a shot at revitalizing it again.
“The physical act of visiting a store has finally become too depressing: You have to deal with the crowds, there’s rarely a sense of intimacy or discovery, there’s never anything in the size you want, the shop assistants in even supposedly upscale stores manage to be pushy and ill-informed at the same time (why is the line “Can I help you?” always delivered with a vague sense of threat?), and just try finding a taxi afterward. Better to stay home and log on.
And then along came Dover Street Market.”
Read on for Standen’s breakdown of everything DSM is doing right, from turning a transactional experience into a social one to employing a rigorous staffing process that ensures customers receive top-quality assistance whether browsing racks of Saint Laurent or Supreme.