scratchnsniffwine

 

scratchnsniffwine

To become an expert on wine is an endeavor that seems daunting at best. Consider what it takes to achieve the level of Master Sommelier, a rigorous process tracked in the recently-released documentary Somm. To earn this prestigious status, considered the top rung for any wine professional, one must take a test considered to be among the most difficult in the world; in the past 40 years, only about 200 people have passed.

scratchnsniffwine_cover

Richard Betts is one of these 200, and he is bent on taking the intimidation factor out of wine with his playful new book, “The Essential Scratch & Sniff Guide to Becoming a Wine Expert,” with illustrations by Wendy Macnaughton (see also her recent work: whimsical VIP drink cards for the bar at The NoMad).

From NPR’s The Salt blog:

“Until recently, wine has been more hoity-toity, not accessible to people,” Betts, one of just 200 Master Wine Sommeliers, tells The Salt. “We’re making it more inclusive. Wine is a grocery, not a luxury.”

In the book, Betts employs plain English to separate wine aromas into a few basic categories, using scratch’n’sniff science to illustrate along the way. The result is a guide that shares a knowledge and appreciation of wine in an approachable way. It is available now.

[Via The Salt]
[Images: Houghton Mifflin Harcourt]

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