As if there were not enough reasons to want to travel in Europe, the SNCF railway company teamed with an ad agency in Paris to create an interactive ad campaign. With the slogan ‘ Europe, It’s Just Next Door’, several conspicuous doors were placed in public spaces throughout Paris.
Those brave enough to open the door would be virtually transported to another city to interact with people in different European Nations. If only installations like these were here in NYC. I’m sure anyone would appreciate the brief vacation.