Pitchfork sits down for a chat with director Chris Milk about his recent video project for the Arcade Fire song We Used to Wait. If you havent seen it yet, go now (according to Milk, use Chrome/Safari on a Mac, preferably Chrome on a PC for the best results).
The question-and-answer session reveals much about Milks team and their creative process, showcasing his real respect for technology/multimedia tempered by a grounded understanding of what technology alone can never do:
My real motivation came from my desire for music videos to have the same equal soul-touching emotional resonance that straight music does. Honestly, I’m not sure they ever can. Music scores your life. You interact with it. It becomes the soundtrack to that one summer with that one girl. Music videos are very concrete and rigid. They don’t allow for that emotional interaction.