With the Nooka line, we’ve been getting used to a new way of telling time that’s a sight different from the traditional digital or analog clock face. But the Moonwatch from Emotion Lab asks its wearer to forgo traditional minutes-and-hours measurements of time altogether and go instead by the lunar cycle.

Though the waxing and waning of the moon may govern your emotional state, this is little help in arriving at work on time; for those purposes, the timepiece does also appear to offer the option of a more functional analog face.

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