Magazine-reading in the digital age

Mag+ from Bonnier on Vimeo.

Watch the video to get a sense of what’s possible when magazine revamping is put in the hands of the very, very capable. There has been a lot of messing around with “simulating” the experience of holding a print publication, but these forward-thinkers are mainly interested in working to the strengths of the digital medium that we’re already used to using — things like email, iPhones, et al. I love the print medium, but I’m excited to see what might come of thinking like this. Spotted on Kottke.

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