houseofcards

Framestore, the visual effects company responsible for the Wild Things’ facial animation, has a whole lot of other cool-looking stuff under its belt. That includes the above commercial spot created for a homeless charity. It’s very appropriately titled ‘House of Cards’ and is tracked to a Radiohead song donated to the campaign; though, for some strange reason the song used is ‘Videotape’ rather than the most obvious choice.

These cards – their construction, their collapsing, and their lighting – were the sole responsibility of 3D Technical Director Simon French. “I was involved from the concept stage,” says French, “And once I knew what they’d need I was able to do some research and groundwork into the most efficient way of constructing these card houses.”

Read more and watch the spot at Framestore’s site.

The short URL of the present article is: https://wp.me/p3KoEv-K4

Leave a Reply