So the other day our good friends from Switched reported on a flash mob “silent rave” that shut down London train station. The initiative was a recreation based on an UK T-Mobile commercial (see below) which showed a supposed flash mob randomly dancing in unison in Liverpool Station. See the making of, and you will understand what we mean.
So our question was then, who started this type of half-guerrilla, half-randomness, completely choreographed dance session in public? Our research points to Fatboy Slim. Slim’s famous 1999 music video Praise You (see above), winner of 1999 MTV Music Video Awards: Breakthrough Video, Best Direction, and Best Choreography, was truly an underground classic from the 90’s that probably inspired many more random flash-mobness to come.