When Moncler graced the stage at New York’s famed Hammerstein Ballroom during Fashion Week, they took the idea of a runway show and turned it — along with a pack of opera singers — on its side. It’s a hard thing to describe, but Wallpaper takes a stab at it:
When the curtain fell, the audience’s jaws dropped onto a stage featuring 60 models in towering cubbyholes, and nine opera singers strapped into what appeared to be bionic stretchers in the foreground. All of the performers, of course, were buttoned up in Moncler Grenoble, the Tony performance-worthy ski line from the puffer jacket maker. The static models looked like a chessboard in black and white, from the top of their fox hats and puffer jackets to their ski pants and Yeti boots.
Watch a video of the haunting and impressive show/performance above.