Design label Shipley & Halmos pay a sort of homage to the black market reputation of Canal Street, the go-to suppliers of knock-off bags, fake watches, and counterfeit perfumes with their new pop-up shop, open today.
Called, simply, “Canal Street,” the concept shop is stocked with printed tees, mugs, smartphone cases and any manner of other items normally produced in the bootleg world — essentially, in a clever twist, the label is ‘faking’ its own product. This extends even to fragrances; designers Sam Shipley and Jeff Halmos partnered with David Seth Moltz of the small perfume and cologne house D.S. & Durga to create a few knock-offs for the shop, complete with cheeky packaging.
“We really like their Italian Citrus cologne they have, and we thought it would be really funny for David to knock-off his own scent,” Halmos said. David agreed and made three versions:When a Mandarin Loves a Woman, Eve’s Saint L’Orange, and Tanng Sport. “I tweaked Italian Citrus to make it more orange, I brought out the tangerine notes and mandarin notes, it’s definitely more on the lemon spectrum. And I changed out some of the musks,” says Moltz of the modified versions. The packaging takes typical marketing tropes from the fragrance world and magnetizes them, something that Halmos and Moltz said they came up with over a dinner. “Fragrance copy is just so hysterical to begin with,” Moltz said.
The Shipley & Halmos “Canal Street” pop-up is open today through February 23rd at 385 Canal Street.