newson_ive_vf

newson_ive_vf

Click here for the VF photo gallery showcasing some of the most intriguing pieces included in the Nov. 23 auction, including a one-of-a-kind Leica designed by Ive and Newson

Vanity Fair profiles Apple’s Jony Ive and designer Marc Newson in advance of the Sotheby’s New York charity auction they collaborated on to benefit Bono’s anti-HIV Project (Red) campaign:

They knew that they didn’t want to assemble a collection of classic modern-design objects of the sort you would find in a museum. There had to be an element of surprise, some odd juxtapositions, and plenty of things that no one would have expected two famous designers to choose. And there had to be at least some likelihood that the vast majority of the objects would sell at high prices. Unlike art, Newson said, “design is not inherently valuable. How would we generate revenue?” In the end, he said, “we decided just to put together things that we love.”

 

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