The Touch Wood SH-08C is a Japanese phone that’s gathering some American interest right now – not just on the strength of its good looks, but largely due to the innovative ad being used to promote it.

For the spot, Kenjiro Matsuo created an ‘instrument’ that’s a mix of xylophone, dominoes and the game Mouse Trap. The end result is brilliant, and a lot of fun to watch.

The short URL of the present article is:

Leave a Reply