Humberto Leon and Carol Lim of Opening Ceremony are true tastemakers. With stores in LA and Tokyo, the real heart of OC seems to be in New York (where, inside the Ace Hotel, they’ve recently unveiled their second NYC store). Leon and Lim have done much for young designers and emerging brands, introducing Japanese and Chinese clothing lines to new eyes stateside, while collaborating with downtown staples like Chloe Sevigny alongside established brands like Red Wing, Pendleton and Levis.

Somehow, they defined cool by being afraid to prescribe it, as you’ll hear them explain in this series of videos shot for by Spike Jonze which captures their humility and the sense of fun they inject into all that they do. I mean, come on – you only have to look as far as these Wild Things.

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