The Lotta cell phone (“a lot of fun”? That’s not a question mark as in ‘is that the tag line?’ because it is, but more as in ‘Really? Really?’) is a new cell phone from Japanese company iida. No word yet on whether this phone is set up for stateside use as the Lotta is still ‘coming soon.’

I’m definitely interested once this is released, though. It looks so sleek and usable, you can tell that the designers have really given thought to the feel of a device (both physically and emotionally speaking) rather than just its specs, which is crucial for a daily-use item that people become attached to like a mobile phone. The colors strike a good balance, too, between the minimalist and the eye-catching. It’s not weighted too heavily one way or the other and looks the kind of phone you’d be proud to leave lying around.