Framestore, the visual effects company responsible for the Wild Things’ facial animation, has a whole lot of other cool-looking stuff under its belt. That includes the above commercial spot created for a homeless charity. It’s very appropriately titled ‘House of Cards’ and is tracked to a Radiohead song donated to the campaign; though, for some strange reason the song used is ‘Videotape’ rather than the most obvious choice.

These cards – their construction, their collapsing, and their lighting – were the sole responsibility of 3D Technical Director Simon French. “I was involved from the concept stage,” says French, “And once I knew what they’d need I was able to do some research and groundwork into the most efficient way of constructing these card houses.”

Read more and watch the spot at Framestore’s site.