NikeID, the make-it-how-you-like-it wing of Nike, has a new app on the iPhone market. I’m not exactly up on the sneaker game (and, truth be told, never cared for the whole idea of a custom shoe in the first place) but this video nearly makes me re-consider. Bonus points for setting it to a song by Miike Snow, which has a pretty cool video of its own.

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