Spotted on JJJJound, I knew I had to find out more. After a little creative Googling, it was Mr. West’s blog (via fabrikproject) that put me on to the answers.

The above shots are from Austrian photographer Bela Borsodi‘s latest project. Borsodi, who has a fascination with looking at standard objects in non-standard ways, and an innate ability to capture the images that help the rest of us ‘see’ with less boundaries, has had that ability tapped for other cool projects in the past. Below, a few images from his imagination-driven portfolio:

A section of an advertisement done for Hermès

Wildlife spread for Italian Glamour

An advertisement for Selfridges