A post by Bobby at Kitsune Noir got me thinking about some of the more commercial work done by director Chris Cunningham — namely, commercials.


Bobby’s post referred to one over at Dazed Digital focusing on Cunningham’s recent TV spot for Gucci’s Flora fragrance. In it, a woman exerts a mysterious, natural force over a field of 20,000 fake, white flowers to a soundtrack of Donna Summer’s ‘I Feel Love,’ which Cunningham worked with Summer to re-record for the project in Nashville last year.

Cunningham, whose body of work includes such groundbreaking videos as Aphex Twin’s Come to Daddy and Bjork’s All is Full of Love, isn’t new to the commercial game. And, in the case of an of-the-moment director like Cunningham who often gets signed up on the strength of his name and given free rein, sometimes we all luck out and get something just a little bit bizarre.



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