Dave Gahan and the boys are back with a truly chilling video directed by Patrick Daughters. The clip’s a bit of a slow burn, but you’ll stick with it once the journey’s begun, trust me. It’s a car commercial gone horribly wrong…

Seems like Daughters is painting with a very dark brush for a director who may be best known for doing the charming, colorful and choreographed video for that catchy little Macbook Air song.

httpv://www.youtube.com/watch?v=Uk_lZ37bUOM&feature=related
httpv://www.youtube.com/watch?v=7Hfn7EPM9CE

Then again, Mr. Daughters did get his start as the winner of Nintendo’s Eternal Darkness short-film contest in 2002 with his five-minute snapshot of insanity below:

httpv://www.youtube.com/watch?v=50Yd0eVQfk8