Great song, wicked video. Thanks Kitsune Noir. There’s a creativity that’s borne of necessity and all it takes is one well-executed concept. Sometimes, it also takes a million little balls. From the Friendly Fires site:

“We made this video for the song just before Christmas. As you can see, it involves us dressing up as nihilist street mimes and playing black instruments in a completely black studio. Millions of polystyrene balls flew around as if propelled by poltergiest, forcing their way into our mouths, ears, sinuses and navels. The little blighters were still emerging from our bodies some weeks after the shoot.”

It reminded me of this old TV spot for Bravia done by Fallon. Never discount the power of a simple, big idea.